About Us

Captain’s Choice Boats, Inc. is located in Northwest Florida

between Pensacola and Panama City. Mitch and Heidi Kaplan along with Gary Laughlin relocated from Cincinnati, Ohio and opened in 2003 with over 70 years combined experience in the marine industry.

Captain’s Choice Boats, Inc. stands by a simple but effective business philosophy and that philosophy has been the foundation to our success;

treat our customers the way we want to be treated, know each customer individually, give personal attention to their individual needs and what they want out of their boating experience, and then to exceed their expectations. And lastly carry high quality boat lines that will please our customers.

This philosophy is proven by our customers who have become our best advertising and sales force.

We are confident this approach is the main reason for our success. Our customers share their own personal experiences about purchasing a boat from us, the service they receive, and the care in matching them to the right boat. We do not believe in pressuring our customers to make a sale. Captain’s Choice Boats is unquie in that we have no commissioned sales staff. This ensures a comfortable buying experience and eliminates a high pressure sales person pushing the wrong product.

We want to make your choice simple…

In a society of mega-stores, supersize everything, and voicemails that lead nowhere, the importance of the individual has not been lost at Captain’s Choice Boats.

Customer Comments

We really appreciate your prompt response and all your assistance. Customer Service means so very much to us. Your continued support is a positive reflection of your business ethics and you as an individual.

- V. P.

I am about to purchase my fifth boat from Captain’s Choice Boats and in all cases has not priced any other dealers just based on the honesty and customer service that is provided. My experience with Captain’s Choice Boats has exceeded any expectations I had from a customer service standpoint. I have always had excellent response to any issue I have had rather it be big or very small.

- B. H.

From my first Sunsation to my current 405 Baja, my relationship with you guys has been phenomenal. I’ve purchased lots of boats from various dealerships but none like you. Your service after the sale is way above and beyond what any boat owner would expect and that speaks immensely about your character and demeanor towards your customers.

- A C.

Phenomenal. I could not have been so lucky to find a dedicated dealer. They will go the extra mile and beyond to make you happy. Captain’s Choice is by far the best group of people in the area. I have been treated as more than just a customer. I fully recommend Captain’s Choice to everyone. In fact, I have two friends that have purchased with them and they are both as satisfied as I am.

- M.G.

Great boat, easy to navigate and exactly what we were looking for. Thank you for your ease of doing business….being in the car biz, I can appreciate what you guys did to make this happen for me.

- S.R.

I would like to thank you for making the deal happen. They are class act people and exactly the type of people I enjoy being with. Sunsation appreciates everything Captain’s Choice has done and realizes your people have been a large part of our success and growth. My hat is off to Captain’s Choice for the outstanding customer relations which you provide….I know that all Sunsation owners would be treated like celebrities.

- W.S.

You sure have been helpful with all the issues that have come out of this boat. We really think that most any other salesman would have just let us deal with our problems on our own. Please accept our thanks for all of the help you have given us. Also we will buy our next boat through you as well.

- B.P.

Thank you once again for all the help….and everything you guys do for us. P.S. These thank you cards are getting expensive to you guys.

- M.G.

Thank you so much for all your help. You are great people and Captain’s Choice is the best.

- T.B.

My experience was as promised!

- M.I.

Gary and Mitch treated me like an old friend. You guys are great to work with.

- T.D.

Thanks again for everything. It was great doing business with you and you’ll be the first one we call when we’re ready to upgrade!

- T.E.